Super Bowl Commercial Research

The first commercial notable from the Super Bowl was the combined commercial for Doritos and Mtn. Dew.  This connected to an older age group with songs that aren't brand new, but also targeted teens with modern stars and comedy.  The parallelism between the two sections is also comedic and interesting for the viewer.

The second notable commercial from the Super Bowl was the commercial for both Jeep vehicles and the new Jurassic Park movie.  This targeted an older audience by utilizing a scene from the original movie and an older Jeep model.  Then the commercial targeted young adults with the new Jeep model and the new Jurassic Park movie.

The third notable commercial from the Super Bowl was for exploring Australia.  It is set up like a movie trailer for Crocodile Dundee.  This targets an older audience because it is a movie that the older generation has likely to have seen as well as including a cameo of the original actor.  This commercial targets a younger population as well by including modern stars and comedy.  The commercial effectively gets the viewer enticed and slyly includes comments about the amazing things in Australia.  It makes the audience want to travel there.

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