Target Audience Research 2: Marketing

Since my target audience for my film is teenagers and young adults, I will use a lot of marketing techniques utilizing media.  Trailers and promotions for Love Lives On would be posted on popular social media sites and across the internet.  A majority of the this generation of people relies heavily on the internet and they spend most of their time browsing the web.  This would ensure that a high population of these individuals are aware of the movie.  I would also run trailers on common television channels to reach more people.  This would target more of the older population by running trailers during the day when the younger generation is at school.  Stay-at-home moms or retirees would see the trailers and they could become interested.  The primary form of marketing used for this film would be social media since it has the ability to reach the most people in my target audience. 

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